Best Online Marketing Company Galway Ireland

Jef Media are the leading online marketing company in Galway, Ireland. They specialise in all things digital and their expert team use their vast experience and in-depth marketing knowledge to attract the attention of the desired customer base. In terms of online marketing, the best way to market businesses online is through the use of Google’s Search Engine Optimization or as it is better known, SEO. This type on marketing is brilliant as it uses ‘key word’ to find businesses online. As a result, when people search for specific words via Google, this will result in the company that has been using SEO to show up on page one. It is one of the most effective internet marketing tools.

Not only are Jef Media the leading online marketing company in Galway Ireland, they are also the leading player in terms of website development in the west of Ireland. What sets them apart is the fact that they take time to figure out exactly what their customers require. Once both parties have bounced ideas off one another, Jef Media then set about custom designing a responsive website which caters to those specific customers’ requirements. The vast majority of web design companies use template designs which results in most of their websites looking very similar to each other which is the exact opposite to Jef Media. A well designed website will really help a company’s internet marketing campaign.

As well as SEO and website development, Jef Media are also the experts in everything to do with social media marketing. Weather a business has no social media presence or has a lot, Jef Media can help. For those who have no social media presence, Jef Media can design, develop and implement pages for each social media network including Facebook, Twitter, LinkedIn and Google+. In addition, for all businesses using social media, Jef Media can also design, develop and implement detailed social media strategies for companies. These custom designed strategies would work as an advertising tool and would direct potential customers to their website and make them aware of any offers, deals, promotions or sales that they may have on. All the reasons above point to the fact that Jef Media the leading online marketing company in Galway, Ireland.

A number of Jef Media’s clients are amongst the strongest brand names in the West of Ireland. These include Ireland West Airport Knock, Greenes Shoes, Stewart Contractors, Alcom Telecommunications to name just a few. The work done for these companies ranged from internet marketing to complete development of responsive websites. The fact that Jef Media have worked with such well established companies, proves that they are the leading online marketing company in Galway, Ireland.

For any company looking to improve their online presence, Jef Media are without a doubt one of the best companies in terms of all things digital. They have a proven track record of designing, developing and implementing everything from logos and websites to internet marketing campaigns. Also, the fact that they have worked with some of the top companies in the West of Ireland, shows the high standards that they are reaching. Anyone looking for an online marketing company in Galway, Ireland should look no further than Jef Media.

 

Best Web Development and Web Design Company Ireland

The technology sector has fast become one of the most important sectors in Ireland. This is mainly down to the fact the vast majority of the world is becoming very reliant on all things digital. The influx of major world technology brands such as Facebook, Twitter, LinkedIn etc. to the Irish market has also contributed to this. Web design in Ireland has also been on the increase, with many Irish companies now in the website design sector. These small and medium companies have been springing up all over the country, not just in Dublin. One of the digital companies in the West has to be Jef Media. They specialize in all areas of digital marketing and are at the forefront of web development in Galway Ireland.

Galway is located approximately two and a half hours away from Dublin. It is a very vibrant, friendly, tourist orientated City, which also has many local companies in operation in and around the City and County. Many of these local companies have availed of Jef Media’s expertise in all things Digital in an attempt to improve their online presence. They are often referred to as one of the premier companies in web design Ireland and have worked with many big companies including Greenes Shoes and Ireland West Airport Knock. In addition to website design, Jef Media are one of the best companies in terms of web development in Galway, Ireland.

Jef media are a company which was set up in 2010. It has evolved over the years and is now one of the main players in regard to web development in Galway Ireland. They do not only partake in website development, they also are the experts in online marketing, social media marketing, e-commerce websites, responsively designed websites and logo design. There are not too many companies around who offer the same services as Jef Media and that is another aspect that drives them to the head of the industry in regard to web design Ireland.

Many companies are still not fully clear on how important online presence has become in today’s business world. In Ireland, web design is becoming an increasingly more import aspect of a business as more and more people are researching online before making any purchase related decision. If a business has a poorly designed website, then it will lead to a high bounce rate which means that visitors will not wait long on the website. Web development in Galway Ireland as well as all other areas of the country, is the key to keeping customers engaged with Irish companies.

In the coming years, technology is only going to continue to grow more and more. It is essential that all businesses improve their online presence or face the real risk of getting left and more to the point, going out of business if the business cannot be found online. For this reason, web design in Ireland is only going to grow in importance, with the most up to date and modern websites being to the forefront of the industry. If a business wants to ensure that they are not left behind, they should contact Jef Media in relation to web development in Galway, Ireland. They have the most up to date technology, techniques and are very consumer friendly to ensure that businesses get exactly what they are looking for.

 

13 Ethical ways to Increase Site Traffic on your Website

 

New Language of Website Design

HTML 5 is the up and coming mark-up language for designing new websites. HTML5 is to display multimedia files such as video, audio, and scalable vector graphics to be displayed on websites without using plug-ins like Adobe Flash and Apple QuickTime. HTML5 also allows websites to incorporate interactive features such as drag-and-drop.

Up until recently, websites would generally be built at a fixed width, such as 960 pixels, with the expectation that all end users would get a fairly consistent experience. This fixed width wasn’t too wide for laptop screens, and users with large resolution monitors merely had an abundance of margin either side. Smartphone’s have now adapted and provide a truly usable browsing experience.

People are now comfortably using their phones to browse the web.  In addition, there is a growing consumer trend of using small screen devices (tablets and netbooks, for example) in preference to their full screen brethren for content consumption in the home.

The indisputable fact is that the number of people using these smaller screen devices to view the Internet is growing at an ever-increasing rate, whilst at the other end of the scale, 27 and 30 inch displays are now also commonplace. There is now a greater difference between the smallest screens browsing the Web and the largest than ever before.

 

Thankfully, there is a solution to this ever-expanding browser and device landscape. A responsive web design, built with HTML5 and CSS3, allows a website to ‘just work’ across multiple devices and screens. And the best part is that the techniques are all implemented without the need for server based/backend solutions.

Trends

North American web developers are currently adopting HTML 5 more so than anywhere else in the world with 70% of developers currently putting HTML 5 in practice. Western Europe is also uptaking the practice with 59% of developers in a recent study of 5,000 programmers accountable for using HTML 5.

Responsive Web Design and HTML 5

A responsive web design will handle the flow of our page content as viewports change but let’s go further. HTML5 offers us more than HTML 4 ever could and it’s more meaningful semantic elements will form the basis of our markup. CSS3 media queries are an essential ingredient to a responsive design but additional CSS3 modules empower us with previously unseen levels of flexibility. We’ll be ditching swathes of background graphics and complicated JavaScript, replacing them with lean CSS3 gradients, shadows, typography, animations and transformations.Before we get on with creating a responsive HTML5 and CSS3 powered web design, let’s first look at some examples of what we should aspire to. Who is already doing a good job with all this new fangled responsive HTML5 and CSS3 malarkey and what can we learn from their pioneering efforts?

JEF Media

JEF Media develop websites optimised to have a responsive web design across all platforms. Our websites are created through HTML 5 providing the latest web technology in the market, allowing for easy navigation across websites which are compatible with the latest in web technology.

To find out more about what we do or if you have any queries contact us at 091-396441 or check out our website http://www.jefmedia.ie

 

 

1. Usability

Nowadays it seems everything is available on the go! Businesses with an online presence are opting for responsive websites that can be viewed on a range of devices inclusing; Desktops, Smartphones, Tablets, iPads.

Responsive web design allows a website to adapt to different screens by shuffling content and realigning itself. But what are the main benefits for of such a design??

The foremost benefit of a responsive design is its flexibility to adapt to different screens. Your website is easily accessible on all types of devices. According to the size of the screen, the website shuffles content, images resize, and font size adjusts to deliver a quality experience to your users.

Hence no matter what device a user has, he can conveniently read and navigate the site.

2. Easy to maintain

If you create multiple versions of your website – for desktop, mobiles, tablets, etc., you will end up updating all the different versions every time there is a change, be it adding a new web page, editing content or even correcting a typo. Now that is double the efforts and time.

On the other hand, a responsive web design is easy to maintain simply because it is a single website that opens seamlessly on different devices. When you need to update the site, website administrators have to update only on one platform. And you have only one set of content to manage that saves precious time and money.

3. Better SEO

Responsive web design is now becoming a must for making your site search engine optimized. Instead of optimizing content or building links for multiple sites, responsive design creates a single model that is easy to update and optimized for all devices.

Besides, the URL structure also remains the same for all devices be it an iPad, desktop computer or a mobile that makes it easy for Google to index your site.

4. Boost up sales

If a user encounters a problem while opening your site in his preferred device, you are sure to lose a potential customer. However, when a user can access your site from any device, he is unlikely to switch to a rival brand. An enhanced user experience means increased sales and better conversion rates.

Considering all these benefits, it is no wonder that more and more companies are turning to responsive web design. It is easy to maintain and update, ensures a user friendly experience across all devices and browsers, and ultimately guarantees better return on investments.

Virtually everything is available on the go now! All online businesses are going in for websites that are viewable and operational on a wide range of devices such as smart phones, iPads, iPhones, laptops, desktops and tablets.

Responsive web design is thus becoming the norm now since it ensures that the website or web page is optimized for all kinds of devices, operating systems and browsers.

In other words, a responsive web design allows a website to adapt to different screens by shuffling content and realigning itself. Disney and Mashable are some of the renowned brands to use responsive web design for their sites.

Let’s have a look at some 4 top benefits of responsive web design:

1. Usability

The foremost benefit of a responsive design is its flexibility to adapt to different screens. Your website is easily accessible on all types of devices. According to the size of the screen, the website shuffles content, images resize, and font size adjusts to deliver a quality experience to your users.

Hence no matter what device a user has, he can conveniently read and navigate the site.

2. Easy to maintain

If you create multiple versions of your website – for desktop, mobiles, tablets, etc., you will end up updating all the different versions every time there is a change, be it adding a new web page, editing content or even correcting a typo. Now that is double the efforts and time.

On the other hand, a responsive web design is easy to maintain simply because it is a single website that opens seamlessly on different devices. When you need to update the site, website administrators have to update only on one platform. And you have only one set of content to manage that saves precious time and money.

3. Better SEO

Responsive web design is now becoming a must for making your site search engine optimized. Instead of optimizing content or building links for multiple sites, responsive design creates a single model that is easy to update and optimized for all devices.

Besides, the URL structure also remains the same for all devices be it an iPad, desktop computer or a mobile that makes it easy for Google to index your site.

4. Boost up sales

If a user encounters a problem while opening your site in his preferred device, you are sure to lose a potential customer. However, when a user can access your site from any device, he is unlikely to switch to a rival brand. An enhanced user experience means increased sales and better conversion rates.

Considering all these benefits, it is no wonder that more and more companies are turning to responsive web design. It is easy to maintain and update, ensures a user friendly experience across all devices and browsers, and ultimately guarantees better return on investments.

Given the fact that responsive web designs require innovative, all-devices compatible design, new, advanced technology, high-end coding including Html5 and CSS3 and meticulous testing, only experienced, reliable web design companies can deliver them bug-free. So choose your web design company carefully.

– See more at: http://www.wisitech.com/blog/top-4-benefits-of-responsive-web-design-you-can%E2%80%99t-ignore/#sthash.dk4n1hXN.dpuf

4 Benefits of Responsive Web Design

 

Business Advantages of Responsive Web Design (Full Article Here)

The article on today’s blog hails 2013 as the year of “Responsive Web Design”. Consumer habits are changing as the growth of Smartphones and Tablets are increasing dramitically.

If your website isn’t mobile/device-friendly you might be missing out on a valuable customer. E-commerce sites can’t afford not to catch users shopping across multiple devices. As the number of devices, platforms and browsers grow, the importance of responsive website design strengthens.

The need for responsive web design represents a shift that we’re proud to be leading. We understand the importance of having a website that responds effortlessly to any device in order to enhance a user’s experience. We’re a Galway based company that specialise in responsive web design. If you own an e-commerce site or a normal website and wish to increase your audience, consider responsive website design.

For further information contact JEF Media on:

Phone: (091) 396441

Email: hello@jefmedia.ie

Website: www.jefmedia.ie  

 

The Heff – A Tribute from JEF Media

Check out our tribute video to Rob Heffernan who won Gold for the 50K Walk in Moscow, Russia this week. Our first Gold at the World Championships since 1995, lets hope we don’t have to wait so long for another one.

 

The Future is Mobile… Is your Website Ready?!

 

Managing Social Media; Tips for Small Businesses

With the rapid growth and development of social networking sites in the last number of years it’s no wonder social media marketing has become so important among small businesses.

Not only are the major brands such as Coca-Cola or Nike using social media, but a growing number of small businesses are using the platform to enhance their business.

Let’s examine how social media platforms could enhance your small business.

Often businesses can find it hard to gauge the power of social media. The best way to measure influence is by monitoring traffic to websites. Most online users tend to rely on social media when it comes to making a purchasing decision about a product or service. This often comes in the form a recommendation.

People who use social media are more likely to buy or pay for a product/service from a business they are connected with. Facebook business pages have the highest number of generated customers so utilising such a platform is a must for any small business.

Negative perceptions

• Small business owners often have the notion that social media is extremely hard and time-consuming.
• Too much social media marketing somehow creates unwanted spam for potential customers.

Positive perceptions

• Social media is often used as a reference to determine the legitimacy and reputation of a business during purchasing.
• Improved branding has human and search engine benefits.
• Customer retention is often enhanced by a strong and responsive social media presence.
• Word-of-mouth referrals regularly happen on social media, driving traffic to the website.

Small businesses should realise the role social media is playing and the benefits it can have for the business going forward. Here are some tips on how to manage social media:

1. Share valuable, educational, and engaging content to your target audience.

2. Share content to a particular social platform when traffic is at its peak.

3. Start discussions and keep the audience enticed by ask questions.

4. Use social media for customer support and feedback collection.

5. Choose the social platform where most of your target audience are and make the most of it.

6. Manage only a handful of social media accounts to not lose focus on your social media marketing campaign.

7. Don’t automate highly customized content posts. It is better to show the personality and human-side of the business.

8. Don’t automate business “Thank you” posts. When a customer reaches out to you, find a way to build the contact into a relationship with a highly customized (i.e. human) response.

9. Don’t follow every person who follows you. Many are machines and bring no value.

10. Don’t “re-tweet” from other sources. It will only reduce the quality of your social media presence.

 

Swapping Football Boots for a Shirt and Tie!!

Myself at the JEF Media HQ

About me..

Considering this is my first blog I thought I should explain a little bit about myself and what we do here at JEF Media. Firstly, my name is Tom King, a native of Castlebar, Co.Mayo.

Moving across the pond..

My journey to becoming a Marketer has not been what one might call normal. I never got round to doing a leaving cert in secondary school because at the tender age of 16 I was given the opportunity to play football or soccer (depending on how deep your roots are in the GAA) with Plymouth Argyle F.C in England. Football has always been my first love but after returing home upon expiry of my contract I knew that getting an education was paramount.

Fast forward 4 years and I am delighted to have completed a Bachelor of Business Honours Degree in Galway-Mayo Institute of Technology where I specialised in Marketing. I always had an interest in Business but after the first few years in college it was evident that Marketing was what I wanted to do.

Why Marketing??

The area of marketing is exciting, things are constantly evolving and you have to be on the pulse with what is going on. Digital Marketing is something I have a huge passion for and in particular the Social Media aspect.Social Media is playing an increasing role in the attraction and retention of customers for businesses. It can open the door to endless possibilities, generating leads and more importantly bringing in revenue. Having a strong online presence can also help increase a company’s reputation. The essential major social media networks that are used today are; Facebook, LinkedIn and Twitter, with other platforms such as Instagram and Pinterest growing in popularity. All of the previous can be used to generate business by marketing your product/service and ultimately drive traffic to your website.

“The key is not to try and do them all but concentrate on a select few and do them well.”

“While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals.”

Social Media Marketing is about being interactive with customers. It is important to engage with customers and not just post something on the company Facebook or LinkedIn page and hope for a handful of responses. Using social media effectively can help you foster a community around your business. If customers feel comfortable with your brand they tend to give out more information and this valuable data can be used to help the business going forward.

JEF Media; What we do..

At JEF Media we are passionate about what we do;  “Helping businesses get more business”. We have a dedicated team of Marketers and Designers all led by company MD Jonathan Hayes. The company specialise in Online Marketing including; Social Media Strategies, Design, Brand Development and Web Development. We also know a thing or two when it comes to traditional media.

For more information on social media marketing check out our website on http://www.jefmedia.ie, give us a call on 091-396441 or drop us a line at hello@jefmedia.ie.